Nice Touch is the brainchild of Matthew Cooksey and Andrew Berryman, whose paths crossed professionally at QA and Circus Street. There, they spearheaded the development of a pioneering virtual production product and pipeline tailored for the education sector. Their collaboration yielded significant advancements in the use of virtual production techniques, culminating in the creation of Nice Touch.

The decision to start Nice Touch stemmed from a shared vision to leverage their complementary skills in a new venture that combines high-quality, cost-effective production methods with innovative virtual production techniques. Nice Touch aims to redefine creative media production, making it more accessible and adaptable in various sectors beyond education.